GIF = Graphics Interchange Format. Graphics. G. Guh. Regardless of how I or he feels, the world has already pretty much made up its mind. JIF is peanut butter and its alternate meaning can join “shoppe” in the RIP pile of vocabulary.
I hate hearing people say Jif.
Say “gift”, then spell “gift.” G - I - F - T. GIFT.
Take the letter T away and what do you have?
You don’t give jifts to people for their birthday. Or maybe you do if you’re a horse’s ass.